hozelock tap connector
Worth a lookShows searches that convert (15.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Incredible+113.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,643.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad£99K£99K/yr · 73K searches
Avg price
Bad£8.58avg listing price — sweet spot $15–$100
Price range
Bad£3.68–£18.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand