47
hot tub flush
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good517.5avg incumbent reviews — the moat a new listing must climb
Growth
Good+59.2%90-day search growth — must beat 0% to launch
Avg price
Good£12.67avg listing price — sweet spot $15–$100
Price range
Okay£7.70–£21.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£51K£51K/yr · 20K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand