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60

hostas plants ready for planting

Worth a look

Shows beatable incumbent ratings (3.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 29Conversion 45Competition 90Returns 100Price range 26Avg price 24Brand share 86Review moat 96Quality gap 100

Quality gap

Incredible3.1★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Incredible88.31

avg incumbent reviews — the moat a new listing must climb

Competition

Great25%

top-5 click share — an open shelf

Brand share

Great49%

top-5 brand share — no brand owns this niche

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Price range

Okay£3.50–£19.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.49

avg listing price — sweet spot $15–$100

Market size

Bad£51K

£51K/yr · 170K searches