40
horticultural sand
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good848.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay£8.98avg listing price — sweet spot $15–$100
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad£4.96–£15.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£23K£23K/yr · 43K searches