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home decor
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but soft demand (-76.2% this quarter) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£17.51avg listing price — sweet spot $15–$100
Market size
Good£490K£490K/yr · 5.7M searches
Price range
Good£1.64–£159.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,549.79avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-76.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand