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homcom air conditioner
Worth a lookShows demand growing >1,000% this quarter, but weak search conversion (0.1%) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great267.62avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£217.60avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Bad£17.86–£473.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£54K£54K/yr · 178K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale