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hessian fabric
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Price range
Good£4.07–£45.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good724.3avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.39avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Market size
Okay£184K£184K/yr · 206K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality