53
henry hoover head
Worth a lookShows searches that convert (16.2% search→purchase), but soft demand (-16.0% this quarter) keeps it on the watch list.
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good883.2avg incumbent reviews — the moat a new listing must climb
Market size
Good£411K£411K/yr · 236K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay£4.79–£23.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.81avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier