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henry hoover filter
Skip itSoft demand (-9.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Review moat
Good681.07avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.19avg listing price — sweet spot $15–$100
Price range
Okay£5.52–£21.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay£129K£129K/yr · 80K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier