44
heather
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great252.41avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.68avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.15–£33.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Market size
Bad£29K£29K/yr · 68K searches
Signals Out of Stock