47
heated propagator
Skip itSoft demand (-81.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£25.99avg listing price — sweet spot $15–$100
Review moat
Great317.6avg incumbent reviews — the moat a new listing must climb
Price range
Great£9.22–£51.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£30K£30K/yr · 107K searches
Growth
Bad-81.8%90-day search growth — must beat 0% to launch