42
heated chair
Skip itSoft demand (-48.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great487.61avg incumbent reviews — the moat a new listing must climb
Avg price
Great£101.09avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Bad£30.58–£816.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£14K£14K/yr · 68K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-48.6%90-day search growth — must beat 0% to launch
Signals High Price