40
headboard cover
Skip itSoft demand (-35.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.71avg listing price — sweet spot $15–$100
Price range
Good£11.60–£24.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good674.58avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.6%return rate — above 5% kills the launch gate
Market size
Bad£69K£69K/yr · 603K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.9%90-day search growth — must beat 0% to launch