58
hat rack
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great277.32avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.15–£22.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Avg price
Okay£9.64avg listing price — sweet spot $15–$100
Market size
Okay£118K£118K/yr · 340K searches