50
hanging plant
Worth a lookShows low returns (1.0%), but prices mostly outside the sweet spot ($5.07–$14.60) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,136.83avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£157K£157K/yr · 547K searches
Avg price
Okay£9.65avg listing price — sweet spot $15–$100
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Price range
Bad£5.07–£14.60cheapest to priciest tracked listing — scored on the share inside $15–$100