64
hanging basket plants
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great297.35avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Growth
Great+64.0%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good£2.92–£27.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.80avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£44K£44K/yr · 110K searches