74
hanging basket liner
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Growth
Great+100.2%90-day search growth — must beat 0% to launch
Competition
Great26%top-5 click share — an open shelf
Review moat
Great366.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good£5.28–£28.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£135K£135K/yr · 235K searches
Avg price
Okay£9.59avg listing price — sweet spot $15–$100