61
hammock with stand
Worth a lookShows demand growing +291.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+291.9%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£58.11avg listing price — sweet spot $15–$100
Price range
Good£20.64–£148.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,122.77avg incumbent reviews — the moat a new listing must climb
Market size
Okay£184K£184K/yr · 230K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale