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halloween table cloth
Skip itPrices mostly outside the sweet spot ($2.12–$12.70) — this niche doesn't clear our bar today.
Review moat
Great110.82avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Good+58.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad£5.07avg listing price — sweet spot $15–$100
Market size
Bad£9K£9K/yr · 87K searches
Price range
Bad£2.12–£12.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier