53
halloween spider
Worth a lookShows low returns (1.0%), but prices mostly outside the sweet spot ($2.98–$16.81) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Great499.11avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Avg price
Bad£8.36avg listing price — sweet spot $15–$100
Market size
Bad£68K£68K/yr · 138K searches
Price range
Bad£2.98–£16.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand