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60

halloween props

Worth a look

Shows a sweet-spot price point ($30.58 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 7Growth 90Conversion 6Competition 84Returns 76Price range 46Avg price 95Brand share 55Review moat 62Quality gap 88

Avg price

Incredible£30.58

avg listing price — sweet spot $15–$100

Growth

Great+96.4%

90-day search growth — must beat 0% to launch

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great31%

top-5 click share — an open shelf

Returns

Great2.0%

return rate — above 5% kills the launch gate

Review moat

Good1,011.77

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Price range

Okay£5.98–£189.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£28K

£28K/yr · 204K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale