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50

halloween bunting

Worth a look

Shows a thin review moat (39 avg reviews), but prices mostly outside the sweet spot ($2.43–$12.55) keeps it on the watch list.

Market size 1Growth 95Conversion 12Competition 33Returns 96Price range 0Avg price 15Brand share 66Review moat 98Quality gap 75

Review moat

Incredible38.58

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Growth

Incredible+120.1%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£5.32

avg listing price — sweet spot $15–$100

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£4K

£4K/yr · 76K searches

Price range

Bad£2.43–£12.55

cheapest to priciest tracked listing — scored on the share inside $15–$100