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halloween bucket
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Incredible55.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£7.31avg listing price — sweet spot $15–$100
Market size
Bad£0£0/yr · 241K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Price range
Bad£1.55–£12.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier