41
gyro cut
Skip itSoft demand (-39.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great326.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.47avg listing price — sweet spot $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good£5.59–£24.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£41K£41K/yr · 63K searches
Growth
Bad-39.7%90-day search growth — must beat 0% to launch