53
grow your own kits
Worth a lookShows low returns (0.3%), but weak search conversion (1.0%) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible£37.02avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Okay2,089.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Market size
Bad£76K£76K/yr · 202K searches
Price range
Bad£3.30–£582.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand