42
grit bin
Skip itSoft demand (-63.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great110avg incumbent reviews — the moat a new listing must climb
Avg price
Great£84.50avg listing price — sweet spot $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Okay£9.34–£183.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£181K£181K/yr · 41K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-63.2%90-day search growth — must beat 0% to launch
Signals High Price