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grey shower curtain
Skip itSoft demand (-26.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,699.21avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.65avg listing price — sweet spot $15–$100
Market size
Bad£59K£59K/yr · 100K searches
Price range
Bad£3.63–£16.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-26.2%90-day search growth — must beat 0% to launch