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greenhouse cover
Worth a lookShows low returns (0.6%), but soft demand (-36.5% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Review moat
Great401.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good£13.61avg listing price — sweet spot $15–$100
Price range
Good£7.93–£24.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£39K£39K/yr · 123K searches
Growth
Bad-36.5%90-day search growth — must beat 0% to launch