53
green string
Worth a lookShows searches that convert (25.4% search→purchase), but prices mostly outside the sweet spot ($2.97–$6.62) keeps it on the watch list.
Conversion
Incredible25.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+139.0%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Good1,465.82avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.71avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 42K searches
Price range
Bad£2.97–£6.62cheapest to priciest tracked listing — scored on the share inside $15–$100