46
green ribbon
Skip itPrices mostly outside the sweet spot ($1.71–$7.65) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,034.88avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£71K£71K/yr · 186K searches
Avg price
Bad£3.34avg listing price — sweet spot $15–$100
Price range
Bad£1.71–£7.65cheapest to priciest tracked listing — scored on the share inside $15–$100