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grave flower pots
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Review moat
Great317.9avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.75–£29.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£369K£369K/yr · 900K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.58avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand