52
grass seed 5kg
Worth a lookShows low returns (0.1%), but soft demand (-31.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£23.24avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Price range
Great£8.91–£32.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,483.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad£72K£72K/yr · 44K searches
Growth
Bad-31.3%90-day search growth — must beat 0% to launch