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gold tinsel
Skip itPrices mostly outside the sweet spot ($2.49–$8.11) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good617avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£5.42avg listing price — sweet spot $15–$100
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
Market size
Bad£28K£28K/yr · 69K searches
Price range
Bad£2.49–£8.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier