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Prices mostly outside the sweet spot ($2.12–$8.70) — this niche doesn't clear our bar today.

Market size 5Growth 58Conversion 81Competition 28Returns 98Price range 0Avg price 15Brand share 56Review moat 68Quality gap 43

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good771.44

avg incumbent reviews — the moat a new listing must climb

Growth

Good+32.9%

90-day search growth — must beat 0% to launch

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£5.25

avg listing price — sweet spot $15–$100

Market size

Bad£20K

£20K/yr · 45K searches

Price range

Bad£2.12–£8.70

cheapest to priciest tracked listing — scored on the share inside $15–$100