46
gold curtain pole
Skip itSoft demand (-28.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great212.24avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Avg price
Good£14.70avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£8.26–£23.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£60K£60K/yr · 153K searches
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand