46
gold baubles
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Review moat
Great142.18avg incumbent reviews — the moat a new listing must climb
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay£9.08avg listing price — sweet spot $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad£3.49–£17.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Market size
Bad£61K£61K/yr · 422K searches