39
glue for slime
Skip itSoft demand (-25.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,961.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.37avg listing price — sweet spot $15–$100
Market size
Bad£58K£58K/yr · 113K searches
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Price range
Bad£3.09–£16.60cheapest to priciest tracked listing — scored on the share inside $15–$100