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Prices mostly outside the sweet spot ($1.46–$3.45) — this niche doesn't clear our bar today.

Market size 17Growth 21Conversion 100Competition 14Returns 98Price range 0Avg price 8Brand share 30Review moat 62Quality gap 77

Conversion

Incredible29.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,004.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

Market size

Bad£68K

£68K/yr · 83K searches

Competition

Bad83%

top-5 click share — a locked-up shelf

Avg price

Bad£2.82

avg listing price — sweet spot $15–$100

Price range

Bad£1.46–£3.45

cheapest to priciest tracked listing — scored on the share inside $15–$100