31
globe bar
Skip itPrices mostly outside the sweet spot ($75.83–$373.33) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great114.15avg incumbent reviews — the moat a new listing must climb
Avg price
Good£152.18avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£63K£63K/yr · 52K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad£75.83–£373.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price