57
glass tumbler with straw and lid
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great127.37avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.90–£24.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.5%90-day search growth — must beat 0% to launch
Avg price
Okay£10.77avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£70K£70K/yr · 219K searches