49
glass rose
Skip itSoft demand (-66.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Price range
Great£4.46–£80.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.12avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good947.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£21K£21K/yr · 58K searches
Growth
Bad-66.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand