55
glass jars with lids
Worth a lookShows low returns (0.8%), but soft demand (-15.8% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 2.5M searches
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,321.84avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay£2.27–£24.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.88avg listing price — sweet spot $15–$100
Growth
Bad-15.8%90-day search growth — must beat 0% to launch