50
glass bowl
Worth a lookShows low returns (1.0%), but soft demand (-21.1% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Good814.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good£12.48avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.11–£27.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£131K£131K/yr · 270K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch