55
glass beads
Worth a lookShows low returns (0.6%), but weak search conversion (2.1%) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Great414.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.09–£24.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Market size
Okay£151K£151K/yr · 786K searches
Avg price
Okay£9.26avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale