50
girls crafts age 10
Worth a lookShows low returns (0.6%), but a small market ($20K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Okay£11.65avg listing price — sweet spot $15–$100
Price range
Okay£5.03–£22.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,878.42avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Market size
Bad£20K£20K/yr · 71K searches
Signals No Dominant Brand