68
garden sieve
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Good634.97avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.46–£39.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+43.5%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£321K£321K/yr · 353K searches
Avg price
Good£12.24avg listing price — sweet spot $15–$100
Signals No Dominant Brand