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garden lime
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great245.45avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Avg price
Bad£7.66avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£26K£26K/yr · 44K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.45–£11.43cheapest to priciest tracked listing — scored on the share inside $15–$100