70
garden kneeler
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great£18.68avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Great£3.31–£50.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good681.17avg incumbent reviews — the moat a new listing must climb
Market size
Good£473K£473K/yr · 355K searches
Growth
Good+20.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand