60
galvanised planter
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£31.77avg listing price — sweet spot $15–$100
Review moat
Great233.42avg incumbent reviews — the moat a new listing must climb
Price range
Great£10.10–£104.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 180K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale