50
fungus gnat killer
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.56–$15.24) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good£294K£294K/yr · 304K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,022.81avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.98avg listing price — sweet spot $15–$100
Growth
Bad-29.4%90-day search growth — must beat 0% to launch
Price range
Bad£2.56–£15.24cheapest to priciest tracked listing — scored on the share inside $15–$100